Project brief

Goals

1. A professional website for the salon.
2. Compliant with Swiss law (company, website, ads, privacy).
3. A .ch domain.
4. Marketing: Facebook, Instagram, WhatsApp, Google, AI assistants (ChatGPT etc.); maybe TikTok/YouTube; other relevant channels.
5. Shown in Google and other search engines/maps with address, contacts, working hours.
6. (Phase 2, good to have) Customers can book an appointment from the site, Instagram, WhatsApp, Google, and AI chats.

Region & audience

• Location: Saanenland: Gstaad / Saanen (Canton of Bern, German-speaking).
• Audience:
• Locals.
• Tourists. Mostly wealthy and international (EN, FR, IT, DE, and others), visiting for ski season, summer, and events.
• Chalet and second-home owners.
• Implications:
• Premium positioning.
• Multilingual from day one.
• Strong seasonality.
• A small local population, so ads should target people in or travelling to the region, not just residents.

Languages

• Docs: English (owner translates for partners).
• Website: DE, EN, FR, IT at launch; extensible.

Partners & roles

• TBD (see open-questions.md)

Budget

• TBD

Phases

See Status.