Meeting: questions before we start¶

Prepared 2026-10-19. One list of everything we need to decide before building the real website and opening the salon.

How to use this page in the meeting

Go through the sections in order. Section A blocks everything else, so do it first.
For each question, write down the answer, who takes it on, and by when.
After the meeting, answers move into Decisions, Business facts or the topic pages, and the question is removed here.
Sensitive answers (partner shares, money, budgets, personal data) are not written on this public site. They go into the private notes (private/).

A. Business & legal (blocking)¶

2. Partners and roles. Who are the partners, and who does what?
- Roles to cover: therapist, website & tech, marketing & social media, admin & bookkeeping, client communication.
- Shares and money: private notes only.
4. Therapist. Qualifications and diplomas, recognition of a foreign diploma if needed, and a work/residence permit that allows this work.
5. Fiduciary (Treuhänder). Do we use one for registration, bookkeeping and a legal check of the website before launch? Who?
6. Bank and payments. Business bank account, TWINT for business, card terminal (e.g. SumUp) or not?
7. Insurance. Professional liability (Berufshaftpflicht), contents/premises insurance, accident insurance.
8. VAT (MWST). Do we expect less than CHF 100,000 turnover a year (no VAT needed), or do we register voluntarily?

10. Use of the premises. Is commercial use allowed? Do we need a change-of-use permit? Can we put up a sign?
11. Parking. Which car parks do we recommend to clients? Are there private spaces? Fees and payment methods [verify] on site.
12. Opening date. Target date, and what must be ready by then (equipment, linen, oils, furniture)?

13. Services at launch. Only the anti-cellulite massage? Which services may come later?
14. Durations. Trial session 45 min and regular session 60 min, or different?
15. Prices. Final prices for the trial session, a single session and the packages.
- Note: the prototype shows CHF 130 for 60 min, but the Dikidi account shows CHF 100. One price everywhere.
16. Packages. 5 and 10 sessions? How long are they valid? Paid in advance?
17. Cancellation and no-shows. ✅ Decided 2026-10-24: no cancellation or no-show fees, no deposit (cash only). Clients are asked to cancel as early as possible.
18. Opening hours. Days and hours, seasonal changes, holidays and closures.
19. Languages. Which languages does the therapist speak with clients?
20. Gift vouchers. At launch or later? Sold online, in the studio, or both?
21. Payment in the studio. ✅ Decided 2026-10-24: cash only at launch, no online prepayment.
22. Client health questions. Do we ask about contraindications (pregnancy, varicose veins, recent surgery…) before the first session?
- Why: health data is sensitive personal data under Swiss data protection law. If we collect it, we need a clear process: paper or digital, where it is stored, who can see it.

23. Which tool? ✅ Decided 2026-10-24: Cal.com. See Booking tool: buy or build?.
- Open: the booking screen follows the visitor's browser language. Do we want one Cal.com event type per language, so it always matches the page? See Booking calendar language.
- Criteria: booking screens in DE/EN/FR/IT, a "Book" button inside Instagram/Facebook, booking from Google Maps, cost, ease of use for the therapist.
- Test result so far: Cal.com follows the visitor's language. Dikidi opened in English, showed one Russian label ("Без категории", "No category") and its own cookie banner.
24. Account owner. In whose name is the account, and which email and phone are used?
25. Reminders. Email only, or also SMS/WhatsApp reminders (may cost extra)?
26. Data we ask for at booking. Minimum: name, phone, email? Anything else?
27. Public profile. What may be shown in the booking window: the therapist's name, photo, location?

30. Email. Business addresses on the domain (e.g. info@, booking@)? Which provider?
31. Design. Keep the prototype's style and colours? Who designs the logo?
32. Photos. Professional photoshoot of the studio and the treatment? (No before/after photos; see the ad rules in Marketing.)
33. Texts and translations. Who writes the texts, and who approves them? Who translates into DE/FR/IT (native speakers, not machine translation, especially for the legal pages)?
34. More languages later. e.g. RU, UK, AR, ZH: which ones, and when?
35. Legal pages. Impressum data, privacy policy and cookie banner. Who checks them before launch (fiduciary or lawyer)?

36. Social accounts. Which do we create (Instagram, Facebook, TikTok, YouTube, WhatsApp Business), with which handles? Who posts, and how often?
37. Google Business Profile. Who owns and manages it? Verification needs the real address (by postcard or video).
38. WhatsApp number. Which phone number is the business number? It should be able to move to the WhatsApp Business API later.
39. Ad budget. Monthly budget per season (private notes only). See the plan in Marketing.
40. Who runs the ads? Ourselves (recommended) or a freelancer for the first setup? How many hours per week?
41. Local partners. Which hotels, chalet agencies, gyms and salons do we contact? Who contacts them? What do we offer (commission, free session, cards with a QR code)?
42. Opening offer. A special trial-session price or an opening event?
43. Reviews. How do we ask clients for Google reviews (a card with a QR code, a message after the visit)?

44. Booking from WhatsApp and AI assistants. When do we start? See Phase 2: Booking everywhere.
45. A second therapist. At what point (bookings per week, waiting list) do we hire?