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Decisions log

Format: date — decision — why. Newest at the bottom. Reverse a decision by adding a new entry, never by editing an old one.

  • 2026-10-14 — Docs written in English; owner provides translations to partners. — Single source, simpler maintenance.
  • 2026-10-14 — Website launches in DE, EN, FR, IT; architecture must allow more languages. — International tourist audience in Gstaad.
  • 2026-10-14 — Location: Saanenland (Gstaad/Saanen), BE. Ads target this region (incl. visitors). — Business location.
  • 2026-10-14 — Domain on .ch. — Local trust and SEO.
  • 2026-10-14 — Website stack deferred. Must support phase-2 multi-channel booking via an API. — Not enough info yet.
  • 2026-10-14 — Omnichannel/AI booking is phase 2 ("good to have"), not launch scope. — Launch first, then extend.
  • 2026-10-14 — Partner docs published as a public MkDocs site on GitHub Pages (noindex), versioned with mike; source repo stays private, sensitive info goes in private/. — Easy sharing on the free GitHub plan; owner accepted the docs being public.
  • 2026-10-14 — Docs site offered in English (master) and Russian; translations tracked by source hash and checked before publishing. — Partners read Russian; avoids outdated translations.
  • 2026-10-16 — Services: beauty / wellness massage only, no medical massage. ASCA/EMR registration and insurance reimbursement are not needed. — Owner's decision on the salon concept.
  • 2026-10-16 — The booking tool is for scheduling only. Client acquisition (website SEO, Google Business Profile and other listings, ads, social media, reviews, partnerships) is our own work whatever tool is chosen. Ads land on our website, not on the booking tool. — A booking page on the tool's domain brings no SEO; only marketplace tools (e.g. Fresha) add some visibility.
  • 2026-10-24 — Booking platform: Cal.com. Dikidi is dropped. — Booking pages follow the visitor's language (DE/EN/FR/IT), free plan, website events for conversion tracking; tested side by side in the prototype.
  • 2026-10-24 — Website URLs: English is the default language at /; German, French and Italian at /de/, /fr/, /it/. On /, visitors whose browser language is DE, FR or IT get a small dialog offering their language; no automatic redirect. — A real page at the main address instead of a language choice; search engines always see the English page.
  • 2026-10-24 — Links where the reader's language is unknown (QR codes, printed items, profiles, listings, email signature) point to /; ads point to the page in the ad's language (/ for English, /de/ …). — The language dialog covers DE/FR/IT readers.
  • 2026-10-24 — Payment in cash only at launch: no online prepayment, no deposits, no cancellation or no-show fees, so no terms page is needed for now. — Simple start; revisit when card/TWINT or prepaid packages come.
  • 2026-10-29 — One business Gmail (not the therapist's personal one) owns all Google tools (Business Profile, Ads, Analytics, Tag Manager, Search Console) and is the Instagram login. In Meta it is the business email of the Business Portfolio (ad account, Pixel, invoices, notifications); Meta itself is entered with personal Facebook profiles (hers and the partner's), both admins. The partner works in each tool with their own Google account as admin/manager; on Facebook the Page comes from the therapist's profile, with the partner as a second admin with full control. — Business mail and ad billing stay apart from private mail; the partner can help without her password or private inbox; easy to hand over.
  • 2026-10-29 — Brand: logo B8 (woman lying on the massage table, mountains behind) and palette Mineral Spa (#1F4D4F #EDF4F2 #BFD6D2 #C98E66). Domain alpformflow.ch (no hyphen) registered at Infomaniak. — Chosen by the therapist after three sketch rounds; no hyphen so the domain matches the social handles (@alpformflow). Name still subject to the Swissreg check.
  • 2026-10-29 — Name Alpform & Flow (full business name Alpform & Flow Massage) is final. — Swissreg has no "Alpform" trademark and no other business uses the name; Alpform GmbH (Altendorf SZ) has a different name and no trademark, so the owner decided to go ahead.
  • 2026-10-29 — Legal form for now: sole proprietorship (Einzelunternehmen), the therapist is self-employed. Premises: the rental contract for the massage room is signed (keys in December 2026). — Simplest and cheapest start; a GmbH can follow later if needed.
  • 2026-10-29 — Salon address: Dorfstrasse 6, 3792 Saanen (the rented massage room). — Contract signed; used for Google Business Profile, the website and listings.
  • 2026-10-29 — Website: static HTML (built like the prototype), hosted on Infomaniak's free hosting that comes with alpformflow.ch; HTTPS with the free Let's Encrypt certificate. — Fits easily (the prototype is under 1 MB of the 10 MB), one Swiss provider for domain, email and site, no cost. Revisit for phase 2 (own booking or a server app).