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Website & marketing law (Switzerland)

Research notes, not legal advice. [verify] = confirm before launch.

To research

  • Impressum: required by UWG Art. 3 para. 1 lit. s for online offers. It must show the legal name, address, contact email and UID.
  • Privacy policy under revFADP (nDSG, in force since 2023-09-01). It must list:
  • the data collected (contact form, booking, analytics, pixels)
  • processors and countries
  • customers' rights
  • Health data: booking notes about health conditions are sensitive personal data. Minimise what's collected, store it securely, and state this in the privacy policy.
  • Cookies/tracking: Swiss law is lighter than the EU's, but EU visitors and Meta/Google pixels make a consent banner sensible [verify].
  • Advertising:
  • No misleading health or healing claims. Wellness massage must not promise to cure anything.
  • The therapeutic-products and health law limits medical advertising [verify].
  • Prices: the Price Indication Ordinance (PBV) requires clear final prices in CHF, including VAT if VAT-registered [verify].
  • Accessibility: good practice (WCAG), not strictly mandatory for private businesses.
  • Terms: cancellation and no-show policy for bookings, payment and deposit rules. Not needed at launch: cash only, no fees or deposits (decision 2026-10-24). Revisit with card payments, prepaid packages or online vouchers.