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Local search presence

Goal: appear with address, phone, hours, photos and reviews when someone searches "massage Gstaad" on Google, Apple Maps, Bing, or asks an AI assistant.

Channels

  • Google Business Profile. Most important. Fill in:
  • categories, services, hours, holiday hours, photos, booking link
  • answers to Q&A, and replies to every review
  • Bing Places. Feeds ChatGPT and Copilot search.
  • Apple Business Connect. Feeds Apple Maps and Siri. Many tourists use iPhones.
  • local.ch / search.ch. Swiss directories.
  • Gstaad Saanenland Tourismus listing, plus hotel and chalet-agency guest guides.
  • TripAdvisor (tourists), possibly booking platforms.
  • The booking tool does not do local SEO for us. All the listings above are our own work.
  • Google Business Profile: add the booking link as the "Appointment URL". Google's built-in booking button ("Reserve with Google") works only with partner tools. Fresha is one; Cal.com most likely is not [verify].
  • See Booking tool: buy or build?.

Rules

  • Name, address and phone exactly as in business.yml, everywhere.
  • Ask happy clients for reviews in their language. Never buy or gate reviews.
  • Website: schema.org markup, a page per treatment and language, an embedded map.