Skip to content

Status

Last updated: 2026-10-31

Current phase

Phase 0 — Foundations & planning, with the first Phase 1 items done: domain, "opening soon" website and social accounts.

Phases (overview)

  1. Foundations: name, legal form, premises, permits, partners' roles, budget
  2. Launch: domain, website (DE/EN/FR/IT), legal pages, Google Business Profile + listings, social profiles
  3. Growth: paid ads (regional), reviews, content, hotel/concierge partnerships
  4. Booking everywhere: one booking backend reachable from site, Instagram, WhatsApp, Google, AI chats

Done

  • 2026-10-14: Project repo + docs skeleton created. Doc language = English. Site languages = DE/EN/FR/IT.
  • 2026-10-14: Docs website published (v0.1): https://bondanil.github.io/massage-salon-docs/
  • 2026-10-14: Russian translation of all docs added (language switcher).
  • 2026-10-16: Service type decided: beauty / wellness only, no medical massage.
  • 2026-10-16: Booking tools compared; recommendation is a ready-made tool at launch (Booking tool: buy or build?).
  • 2026-10-19: Self-managed advertising plan added to Marketing: free channels, paid ads, ad rules, tracking, ourselves vs. agency.
  • 2026-10-21: Account setup guide added: Google, Meta, WhatsApp Business, domain email, platform costs.
  • 2026-10-23: Ads, Website: ads, SEO and analytics and UTM links pages added.
  • 2026-10-24: Prototype rebuilt as the planned site structure: English at / with a dialog offering DE/FR/IT by browser language, /de/ /fr/ /it/, language drop-down and social links in the header, SEO tags, schema.org data, cookie banner, booking and click events, UTM tags passed to the booking, Impressum and privacy templates, make site-check. QR codes and profile links point to / (UTM links).
  • 2026-10-24: Booking platform decided: Cal.com (Decisions).
  • 2026-10-24: Cash only at launch, no cancellation policy. Prototype: Cal.com loaded only on click, English 404 page, directions menu (Google Maps / Apple Maps / Waze; Android asks the system).
  • 2026-10-29: Name Alpform & Flow Massage decided (no "Alpform" trademark in Swissreg); domain alpformflow.ch registered at Infomaniak. Logo B8 and palette Mineral Spa chosen (Branding).
  • 2026-10-29: Legal form: sole proprietorship (self-employed). The rental contract for the massage room is signed.
  • 2026-10-29: Instagram, Facebook, Google: step by step checklist added.

  • 2026-10-29: https://alpformflow.ch is live: an "opening soon" page in EN/DE/FR/IT (logo, service, address, opening December 2026), indexable, with share previews; Let's Encrypt HTTPS, redirects to https:// without www.

  • 2026-10-29: Accounts created: business Gmail, Facebook Page facebook.com/alpformflow (both partners have full control, also in the Meta business portfolio), Instagram @alpformflow and Google Business Profile (not verified yet).

  • 2026-10-29: Mailbox plate: variant A chosen; print files ready (Mailbox plate). Next: exact size and mounting from the Verwaltung.
  • 2026-10-31: Google Search Console (site and Instagram), Bing Webmaster Tools and Meta domain verification set up; sitemap submitted (step by step).

  • 2026-10-29: Massage device: Luskine Body Pro, a cosmetic (not medical) device; ad rules extended with its claim rules (Ads).

  • 2026-10-29: Email info@alpformflow.ch set up at Infomaniak and tested.

In progress

  • Waiting for the designer and the Luskine documents.

Next steps

  1. Designer: redraw logo B8 in Mineral Spa (profile photo, print files).
  2. Verify the business-setup checklist in docs/01-business-setup-ch.md with the Gemeinde Saanen and Canton of Bern.
  3. Fill in business.yml: phone, services and prices, opening hours.
  4. Luskine Body Pro paperwork before purchase (see Open questions).
  5. December: verify the Google Business Profile by video at the salon.